Our Team
Meet the Heroes Behind the Machine
Our leadership team brings decades of combined experience in financial services, united by a shared commitment to client success.
Leadership Team
Experienced professionals guiding our mission
Michael Cherniawski
Founder & CEO
With over 15 years in financial services, Michael founded Hero Making Machine to transform how families approach financial planning. His vision of client-first service has guided thousands to financial security.
Rochelle Cherniawski
COO
Rochelle brings strategic excellence from her background in corporate finance. She ensures our operations run
Angelina Barron
Operation Strategist
David leads our compliance initiatives with meticulous attention to detail. His expertise ensures we exceed regulatory requirements in all 50 states.
Our Extended Team
The dedicated professionals who make it all happen
Adriana
Freitez
Policies and Commissions
Sarah develops our industry-leading training programs that empower agents to succeed.
Fernanda
Jimenez
Licensing Coordinator
Michelle drives expansion across western markets while maintaining service excellence.
Marc
Ruben
Policies and Commissions
Sarah develops our industry-leading training programs that empower agents to succeed.
Suzanne
Ruben
Licensing Coordinator
Michelle drives expansion across western markets while maintaining service excellence.
Jerry
Roman
Policies and Commissions
Sarah develops our industry-leading training programs that empower agents to succeed.
Todd
O'Brien
Licensing Coordinator
Michelle drives expansion across western markets while maintaining service excellence.
Our Culture & Values
At Hero Making Machine, we believe in fostering an environment where integrity, innovation, and client success are at the forefront of everything we do. Our values follow the 5 F's of Fulfillment
Faith
Integrity, purpose, and belief in doing things the right way.
Family
A team built on trust, transparency, and shared success.
Finance
Sustainable growth through smart strategy and education.
FItness
Strong minds and bodies fuel strong performance.
Fun
We win hard, work smart, and enjoy the ride.
Empowering financial professionals to build lasting legacies. Your trusted partner in financial services excellence.
Company Information
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